4 Product Hunting Tips In Digital Marketing
Why would you be left behind in the digital era? Be smart, hit the profitable sites and earn the golden eggs.
As a beginner, you should work on your basics. In this article, you understand the concept of product hunting. Learn some product hunting skills and stay updated with the new trends of digital marketing. Sellers have to swim 500+ million products on Amazon, this is where product hunting can help as a beginner you can start with the basics in this article.
1. High demand and low competition
The idea is to search for a product where you get it at a cheap price and sell the product at a good profit margin. Beginners should always take care of this point in product hunting. You can judge the worth of a product how much time it will take to sell off, especially when it is up for sale. The product must have a high demand and fewer sellers on it. It means less competition you will face. Different tools provide complete information data about products. The Jungle Scout (JS) is a tool on Chrome Extension that provides data of different products.
2. Keyword search volume
It is a general idea for marketers to study consumer click behaviour on search engines for keywords of the product by using organic and sponsor links. It defines that the more keywords of search volume would be in more demand in the market search.
This will also give you help in market product hunting. Search the product with its keyword, not with the title or name of the product on the JS extension.
3. Products behaviour
In product hunting, you must stay updated about seasonal products. You should check the keyword research on it, the season in which its demand is at its peak. Technology has allowed Amazon to provide an experience to consumers.
So, you need to check the weekly and monthly behaviour of the product. Either these are consistent or vary from time to time. A few useful tips here. Firstly, newbies should buy products in the range of 10$ to 15$. Secondly, a healthy margin should be checked by the FBA calculator.
Additionally, you have to check if there is enough demand for the product and see it can be sold easily. The average yearly revenue of the targeted product should be 5000$.
Reviews about products always build trust between customers and sellers.
The margin of improvement in a new product must be added through comments of customers.
4. Products that should be avoided
Amazon “fulfilled by merchant” means, the seller is responsible for purchasing and selling the products. Hunt the products where these brands are not labelled.
Ceramic products, glass and fragile items products should not be the choice. It is risky to transport from the warehouse to the Amazon fulfilment centre then dispatch to the customer.
Some products need prior approval from Amazon. These products are called gated items, like beauty, health and grocery items. Electronics and battery products have fewer error margins are allowed in Amazon.
Conclusion
So, you can make your digital business successful with help of product hunting. You need to work smartly by making proper use of tools, market research, analysis and constructive marketing strategy.
You should always try to hunt for products which would be appealing to your customer and promise you a good profit.
